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Leading HSN brand is now going to brick and mortar.
November 1, 2017
By: Melissa Meisel
Beauty fans, rejoice: ybf (your best friend) beauty is entering Kohl’s in Spring 2018. “ybf beauty has proven sell-through and tremendous growth potential,” says ybf beauty president, Brian Robinson. “The brand has a devoted fan base, currently concentrated in the TV shopping arena. However, since acquisition in mid-2016, we began building plans for retailer expansion specifically within brick and mortar. We are looking forward to a successful partnership with Kohl’s.” ybf wi...
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